With nearly two decades of experience creating textiles and the potential to wow the customers across India with its exquisite designs, Swayam has established itself as an industry leader.
A deep-rooted passion for the finest quality materials, refined aesthetics, a constant quest for that creative edge and keen adaptation of the latest innovations give Swayam a distinctive identity.
With their unparalleled expertise and experience in the domain, they offer an excellent and world-class selection of furnishing materials designed in-house in their Company based out of Gurgaon. Their manufacturing capacity is about 5000–8000 pcs per day.
Swayam brings to its customers bespoke fabrics that tell timeless tales. Each design is a masterpiece that straddles the past and the future, and everything in between captures the rich tapestry of design evolution.
How they do it?
The cutting-edge designs result from explorations of ever-evolving ideas and inspirations from across the globe. The textiles span genres and styles, evoking myriad expressions of romance, beauty and vibrancy to elevate interiors to extraordinary levels of style and refinement. Whatever mood you want to create using the fabrics, there is the right product.
With a vision to offer their customers exclusive and different from what’s available in the Indian market, Swayam is committed to continuously pushing the creative boundaries.
With the belief that ” Customer is King”, Swayam caters to an incredible number of customers from pan India. It also has an overseas presence primarily in the Middle East and European markets.
What are the Brand offerings?
Swayam has a product mix of Home Furnishings and Medical Textile Products. Other than the signature Home Furnishing range, Swayam has developed a product line that caters to Pharma Companies, Hospitals, Dispensaries, Clinics and Doctors. Apart from this, the Brand’s comprehensive bouquet comprises a wide range of home furnishing products – Bed Linen, Table Linen, Comforters, Cushion Covers, Curtains, Kitchen linen, Laundry Bags and a host of home accessories.
Elegant cotton and linens, sensuous silks, luxurious velvets and jacquards, speciality fabrics and sheers – the upholstery and curtain fabric collections comprise an array of textures and structures. There are myriad options, from handmade yet sophisticated to a more polished, high fashion look to edgy avant-garde boldness. A clever mix and match of these diverse materials, patterns and textures result in an enchanting, layered look.
Keeping in mind that a good night’s sleep is the best luxury one could afford, their bed linen range is composed of the finest quality of fabrics, intricate details, and a wide array of hues bringing about a sumptuous vibe. The linen collection encompasses bed linen, bed covers, cushion covers, table covers, runners, napkins, bath linen, etc.
With a high emphasis on quality, style and nuanced aesthetics, Swayam strives to bring the best the world has to offer to its customers. The Brand thrives on serving its clientele through unique and novel products, coupled with world-class support services, to add to ever-increasing customers’ delight and acceptance.
How has the Brand successfully built a strong customer base?
“Swayam” – a Sanskrit name that translates to “Me, Myself, On My Own” – looked out for the customers’ personal choices and started working on providing solutions to them. Being very much aware of how much thought and plan goes behind designing a home, the team interestingly worked on opportunities that can further enhance the look and feel of the space. Be it cotton bedding options or functional light-blocking Blackout Curtains, the Brand kept that intention intact, that is, to be “functional” to every customer.
Their much-loved coordinated collection is a popular segment of their identity, where they provide an all-inclusive space solution. Be it a bedroom or a kitchen, Swayam has products that will go with your wall colours and home aesthetics, and they come with fabric and design options.
Their philosophy of “Value for Money” products that are innovative, creative, offbeat, and trendsetters makes them ahead in the ever-evolving textile industry.
What makes Swayam different from others?
Swayam offers more than 7000 SKU’s, a number enough to evaluate the successful triumph of the Brand. The trendsetters in the Indian Textile Industry, Swayam, has time and again proved to be the best in the business. The innovative, creative designs are the brainchild of an energetic and young team that takes Swayam forward in modern retail in the domestic and the global arena of home furnishings. Swayam has constantly been evolving with new strategies whenever and wherever needed.
The Brand works for the motto – “If you can think it, we can make it”.
Swayam Furnishings is available at multiple leading retail chains such as Home stops Shoppers Stop, Pantaloons, @Home, Hometowns, EVOK, Spencers, Hypercity etc.
About the Founders
Neerja Garg is a textile designer and handles major Roles & Responsibilities in the Company. The Co-Founder and Creative Head of the Company, Neerja, translated her knowledge of textile design and fashion into creating and marketing the products needed in every Home- that were not easily available to the mass market.
Influencing design-led thinking across the business and leading concept Development, she ensures that design and creative projects are delivered on time, ensuring commercial success in terms of costs. She believes that the only constant in life is “change”, and designing is all about “changing to create”. Scaling up step by step, she and her husband, Mr Manoj Garg, have created a robust brand- SWAYAM, today known for being a national level Home Furnishing Player. Mr Garg is the full-time director looking and accountable for the overall profitability and operations of the Company.
“What we have achieved to date is just the tip of the iceberg. I would say the sky is the limit to what we can achieve.”, says Neerja Garg, Co-Founder & Creative Head of Swayam.